Celebrity Couples Often Fail to Lift Brands, But Can Katrina Kaif and Vicky Kaushal Carve a New Path?

There is Abhi-Ash, there is Saifeena and even Amitabh-Jaya. But, for marketers, these power couples still haven't rub off on brands as much. After the initial hype, VicKat may see the same fate, unless they flip the script.

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